One of the major challenges for the poultry industry is to deliver consistency of supply, quality, and performance. The poultry industry deals with biological organisms which by nature are unpredictable and inconsistent. 

To have a successful production system in place you need to navigate and fix as many variables as possible. On the poultry farm itself attention to detail and keeping it simple are good principles to adopt to ensure that good husbandry is adhered to.

The increasing demand for animal products resulting from demographic factors, technical and scientific developments, diminishing resources, and increasing consumer demands for more food safety, lower environmental impact, and better animal welfare conditions will determine the development of the poultry industry during the next decade.

Odours originating from chicken manure result from a combination of up to 150 compounds including volatile fatty acids, mercaptans, esters, carbonyls, aldehydes, alcohols, ammonia and amines. Odours are mainly generated by decomposition of chicken faeces, feathers, spilled feed, dust and bedding materials